As SeedFi’s Brand Strategist, you will be responsible for developing and executing various online and offline brand strategies that align with our mission. As part of the brands & marketing team, the ideal candidate will collaborate with internal and external stakeholders across the business to shape and refine SeedFi’s brand positioning while managing challenges that impact brand perception and engagement.

Key Responsibilities

• Manage the brand lifecycle: Oversee the development, execution, and optimisation of branding initiatives to strengthen SeedFi’s market presence.
• Market research: Analyse market trends, competitor landscape, and customer demographics to refine the brand strategy and understand the target audience.
• Brand positioning: Understand SeedFi’s unique selling proposition and ensure it aligns with business objectives and market needs.
• Brand messaging development: Craft compelling brand messaging, including taglines, key narratives, and communication guidelines.
• Visual identity creation: Collaborate with designers to maintain brand aesthetics, including logos, colour palettes, and typography, ensuring a cohesive visual identity.
• Brand story development: Create a compelling narrative that connects with the target audience and effectively conveys SeedFi’s values.
• Brand consistency management: Ensure all marketing materials, communications, and customer interactions align with the established brand guidelines.
• Brand strategy implementation: Develop and execute plans to implement the brand strategy across various marketing channels.
• Make data-driven decisions: Leverage insights to hone brand performance, analyse trends, and inform strategic direction.
• Collaborate effectively: Work with cross-functional teams—Technology, Product, Sales, Credit Risk, and Customer Support—to ensure brand consistency and alignment with business goals.
• Track and improve performance: Monitor brand performance metrics, analyse data, and refine strategies for continuous improvement.

Required Qualifications

• A brand strategist with at least 4 years of experience, preferably in fintech or financial services.
• Bachelors degree in Business Strategy, Digital Marketing or any related field
• Strategic thinker with a deep understanding of brand development, marketing principles, and market dynamics in Nigeria’s fintech landscape.
• Data-driven decision-maker with a strong ability to translate consumer insights into impactful brand strategies.
• Strong storytelling and communication skills to craft compelling brand narratives.
• Creative thinker with a strategic mindset, ensuring brand differentiation and innovation.